Fakes and how to fight them
The article “Fakes and How to Fight Them” from World IP Review discusses the escalating issue of counterfeit goods and outlines strategies to combat them. It emphasizes the importance of proactive measures, such as encouraging employees to report suspicious activities and implementing robust internal controls to detect and prevent counterfeiting. The piece also highlights the role of technology and collaboration among stakeholders in identifying and addressing counterfeit products effectively.
