Help! My work has been pirated! How creatives can protect their content
The article “Help! My work has been pirated! How creatives can protect their content” from The Economist Namibia provides guidance for creatives on safeguarding their intellectual property. It emphasizes that, in many African countries, copyright protection is automatic upon creation, but registering works can strengthen legal claims. To combat piracy, the article advises gathering evidence of infringement, issuing takedown notices, and leveraging international frameworks like the Berne Convention. Technological tools such as digital watermarking and fingerprinting are recommended to track and prevent unauthorized use. Additionally, platforms like YouTube’s Content ID can help monetize unauthorized uses by redirecting ad revenue to the original creators.