Protect youth culture by joining the war on content piracy
Authorship and context
The piece is an open letter by Rinaldi Jamugisa, PR & Communications Manager at MultiChoice Uganda, urging individuals—and especially young people—to actively fight content piracy to preserve Africa’s youth culture .
Core message
Content piracy not only deprives creators of fair compensation but also puts consumers at risk (e.g., viruses, scams) and undermines the creative economy, which Forbes estimates at a staggering $250 billion globally .
Why it matters
Young creators—whether podcasters, musicians, writers, influencers, actors, or filmmakers—are the heartbeat of Africa’s evolving culture. To nurture that culture, piracy must be challenged: “If you want to keep it that way, you need to see yourself as a culture warrior” .
