The Battle to Protect Broadcast Content From AI Has Just Begun
The article outlines how the broadcast industry is grappling with an escalating threat: AI-driven content misuse (including scraping, deepfakes, synthetic voices) and large‐scale piracy. While anti-piracy efforts have made progress, protection from AI misuse is lagging far behind. The article highlights the need for stronger regulation (e.g., the COPIED Act and NO FAKES Act), collaborative standards, and advanced tools like forensic watermarking to protect broadcasters’ content and revenue.
